'No Japan?' Korea swings from extreme rejection to selective embrace

For one local beer aficionado, the recent increase in the variety of alcoholic beverages available at convenience stores has been noticeable and -- to a moderate degree -- welcome.
"Various Japanese beer brands are now part of the 'Buy four cans of imported beer for 10,000 won ($7.50)' deal," 32-year-old Lee Hyun-soo told The Korea Herald.
"So I thought, 'Why not relish their rich flavor?' Especially since I haven't been to Japan in ages,” he said.
Marketed as the first canned beer product to offer a draft beer-like experience, Japanese beer Asahi Super Dry has also been selling out in Korea since its initial launch here in May. Slowly but surely, Japanese beers have started to make inroads into the Korean retail landscape once again after the "No Japan" boycott, which started in July 2019.
In a look at Korea Customs Service’s data from the past four years, as of July of each year, South Korea's imports of Japanese beer have witnessed many fluctuations, with import volumes at 774 and 522 metric tons in 2020 and 2021, respectively, in stark contrast to the 7,985 metric tons imported this year.
However, the rise in beer imports is not the sole indicator of a shift in Korean consumption patterns of Japanese products. The upsurge in engagement with other Japan-related economic activities is currently shifting the anti-Japan narrative.
相关文章
- Volvo on Tuesday launched its latest all-electric sport utility vehicle, EX30, in South Korea, empha2023-11-30
Supporters of Israel hold rally in Seoul, urge Hamas to stop atrocities
Supporters of Israel took to the streets in Seoul on Tuesday, urging Hamas militants to stop their k2023-11-30Another suspect of Tajik duo behind S. Korean money exchange robbery nabbed
One suspect from a Tajik duo, who allegedly robbed a money exchange store in Pyeongtaek, Gyeonggi Pr2023-11-30北, 日의 장거리미사일 조기 배치 추진에 “전쟁국가 일본 실체”
일본 정부가 구매 의사를 밝힌 미국산 토마호크 미사일. AFP=연합뉴스북한은 일본이 장거리미사일 조기 배치를 비롯해 미사일 방어 및 반격 능력을 강화하겠다는 계획을 밝힌 것에 대해2023-11-30[Herald Interview] 'Korea strives to set global standards for data protection in generative AI era'
With the rise of generative artificial intelligence like ChatGPT, regulators across the world have s2023-11-30Gimbap and hanja cramming: Life of Korean Studies students in Paris
PARIS -- Pulling an all-nighter to make gimbap and kimchi pancakes was the highlight of the year for2023-11-30
最新评论